Challenge

Position upstream embedded advertisements using newly established Branded Entertainment Network partnership. The FTUE and landing page for media plans were primary needs, as was a user manual for demoing the experience at the 2013 television upfronts. This New York Times article described the anticipation for that release.

 

Process

I considered the objectives of agents and sponsors. I envisioned a dashboard that would automatically triage accounts, bringing attention to plans that required action. I produced iterative concepts with feedback from other Corbis designers and high-level managers of the new business team. I contributed to usability testing and analysis, observing patterns and providing insight.

 

 

Solution

Embedded ad opportunity management, modernized for agents and sponsors, changed the game. The media-plan landing page consolidated project titles and other management details according to urgency and status. Agents would now know what contracts were awaiting their own or a sponsor rep's action.