top of page

Corbis upstream product placement


Position upstream embedded advertisements using newly established Branded Entertainment Network partnership. The FTUE and landing page for media plans were primary needs, as was a user manual for demoing the experience at the 2013 television upfronts. This New York Times article described the anticipation for that release.



I considered the objectives of agents and sponsors. I envisioned a dashboard that would automatically triage accounts, bringing attention to plans that required action. I produced iterative concepts with feedback from other Corbis designers and high-level managers of the new business team. I contributed to usability testing and analysis, observing patterns and providing insight.




Embedded ad opportunity management, modernized for agents and sponsors, changed the game. The media-plan landing page consolidated project titles and other management details according to urgency and status. Agents would now know what contracts were awaiting their own or a sponsor rep's action.

bottom of page