Challenge

Visualize iconic branding system and a website to serve patients at a new medical practice in Seattle. Produce visuals for the new site including photography and graphics that convey the friendly customer service and promote the tagline "Take pride in your health."

  

Process

Concepts were developed based on the target demographic which drove conceptual brainstorming. Influenced by the physician client desire to keep things minimal and modern made the final concept easily recognizable.

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Solution

The identity mark design has sustained over ten years of practice and has even become the interior decoration in the office lobby. The website contributed to the development of the patient pool and served the practice for years.